+43™ is the most significant technological advancement in wetsuit materials for over 80 years. Since its inception in 1930, neoprene has been used in many applications. It took until the late 80s for the early triathlon adopters to use versions of smooth skin neoprene, and we asked ourselves why this hasnt progressed?
– When tested in our labs we have seen that dimples and contours deliver no benefit to performance. It has taken the constant questioning of the norm, and a multi-year development cycle with our partners in production HD Labs to finally create a material that is lighter, and more buoyant. The result? A groundbreaking 43% more buoyant (than standard neoprene) foam, worth the 80-year wait!
– Neoprene will always have its placeÂ… well, for now! The Japanese Yamamoto materials we use are perfect for stretch and reach zones, coupled with our engineering and design thought process there really is no substitute, but buoyancy proposes a different set of needs. Where buoyancy for swimming wetsuits is concerned, first there was neoprene, then came NBR, now there is +43™, and we cannot wait for you to try it. Forgive us for patting ourselves and HD Labs on the back with our new material +43™ foam – because now, its no longer just about Neoprene.











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